Bringing new people to a casino and retaining old valued players is a challenge that casino marketers navigate as they present the advantages of their casino to their patrons. Casinos offer opportunities for players to win significant sums of cash in prizes and promotions. More than those attractions however, the casino envelopes the player in a world of dazzle and neon lights together which combines with an atmosphere of luxury and pleasure. The marketing test that each casino must confront is how to present to patrons , both current players and potential gamers, the variety of advantages that the casino offers. Land-based casinos include entertainment and lodging packages in the gaming package while online casinos are able to offer a wider selection of gaming choices which pay out higher percentages in earnings.